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Facebook Will Allow Artists and Businesses to Charge for Livestreams

With everyone hunkered down (for the most part), there has been a spike in social media usage. More Instagram users are going “live” and music artists have turned to hosting parties (DJ D- Nice was one of the first to “break” Instagram during quarantine) and listening sessions to keep everyone’s spirits up and also continue to engage with fans. Some conferences have even moved online and the Zoom interviews are soaring. Many creatives have lost money as the country is on lockdown in many areas and social distancing is our new normal now, while is the complete opposite of how they make their money. Facebook has stepped in to remedy that.

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“You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests. To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.” (Article Credit)

Here is a list of more updates Facebook plans to make:

  • We’re bringing back Live With so you can add another person into your live video, no matter where they are in the world. Bring on a guest speaker, interview an expert or perform with a friend.
  • You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests. To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.
  • To help you raise money for causes, you can now add the donate button to live videos wherever nonprofit fundraisers are available.
  • We’re making it easier to access live video so you can watch or listen anywhere. If you have limited data or a spotty connection, you now have the option to listen to the audio only. If you don’t have a Facebook account, most public live videos are now available on the web and some Pages can share a toll-free number that lets you listen to the audio through any telephone.
  • You can livestream games from your phone to Facebook using the new Facebook Gaming app available on Google Play. The app also lets you play games instantly, watch your favorite streamers and discover new gaming groups. Tournaments are another new feature for game streaming that lets you create, play and watch the competition in one spot. Tournaments are available on Facebook today, and coming to the Facebook Gaming app soon.
  • To help you support some of your favorite creators, we’re expanding Stars to more Pages and more countries. Once you buy Stars you can send them to creators while they’re streaming, and they’ll earn 1 cent for every Star. (Article Credit)

Facebook Messenger will soon have a “rooms” option with a  capacity of up to 50 people and WhatsApp users will be able to host group voice and video calls for up to 8 people.

It seems like now we are embarking on a new normal the same that resulted as a result of 9/11 and the tech industry is trying it’s best to evolve and keep up. What do you think of the new updates coming down the pipeline? ANy creatives think these are good ideas?

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