Kerby Jean-Raymond, CFDA Menswear Designer of the Year Award recipient for his brand Pyer Moss, has been names Vice President of Creative Direction at Reebok. He has had a partnership with the brand for the past few years. In his new role, he will oversee all creative branding decision across Reebok’s portfolio. He will also be at the helm of the newly initiated Product with a Purpose program which fall under its United Against Racism initiative.
Here is was Kerby had to say about his relation with Reebok and how this position came into fruition.
We can expect more sneakers to come from this appointment as well as new designers. Jean-Raymond will be bringing in up and coming designers and celebrities to collaborate on products and projects. Jean-Raymond described the new division, called Reebok Studies___ (the blank space will feature the name of each collaborator), as a place to “push ideas forward,” not unlike NikeLab, the rival’s division for experimental, fashion-forward and limited collaborations. It will allow Reebok to “have a pulse on what’s going on in fashion and in music and in activism,” said Jean-Raymond, and allow those creators to “see themselves in the work.” (Business of Fashion)
Congrats to Kerby Jean-Raymond and we can’t wait to see what he creates!