Beauty News:  Ulta Beauty is Coming to Select Target Stores

There is a new Ulta Beauty Experience coming to Target stores and! The in person shopping experience will feature established and up and coming prestige brands. Beginning in 2021, Ulta Beauty will be located near the beauty section in 100 select  Target locations with the list growing over the next few years. Here is what the CEO had to say about the new partnership:

“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” says Brian Cornell, Target’s chairman and CEO. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.” (

An illustrated rendering of an Ulta Beauty at Target sales floor space with shelves of featured products and interactive displays
Rendering of Ulta Beauty inside Target concept.

We’re also exploring ways to integrate personalized services and digital tools into the experience—like GLAMLab, Ulta’s virtual try-on tool that provides a safe and fun way to test out products before buying. And for those looking for recommendations or some extra expertise, our team members in the space will be specially trained to provide Ulta Beauty’s famous consultative services. (

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