In the words of Oprah, “One thing I know for sure” is that Beyonce’s Ivy Park collections always sell out and they sell out fast. I vastly underestimated these facts and thought just heading to the Adidas website at the moment it would be releaswd would be sufficient. I was wrong, so wrong. I missed out and was bummed. I did score with the second collection and here is what I did differently.
1. Sign Up to the Adidas Mailing List
Once one the mailing list, check it frequently as the days wind down to launch date. That is where you you get a time window where you can preview the collection and add items to your cart. You cannot check out, but add items to your cart. Check it frequently as my times changed a few times.
2. Download the Adidas App
I shopped the app with black amd tan collection and (narrowly) scored the items I was coveting. The app is really pushed as the medium to shop from.
3. Look at the Sizing
Before you “add to cart'”, be mindful of the sizing of the pieces you’re eyeing. The collection has womens, plus, and unisex sizing.
4. Stay by the Phone
I set a timer counting down to my alotted shop time and when I was about a minute out, I immediately clicked the button to check out. I did that because when the app opened to everyone, those who had items in their cart were also checking out. My items added to my cart at about 5 secs after the collection was available to shop. It was intense!
The collection debuts February 19, 2021. Get ready!